The Arts Council Issues RFP For Design & Development of New Website


Request for Proposal



This RFP is for design and development of a new website for The Arts Council of Greater New Haven.



RFP Sent:                   November 15, 2017

Responses Due:         December 15, 2017

Winner Selected:        January 2018

Website Launch:         Summer 2018

Budget:                       $60,000-$70,000



Send proposals + questions to: Jennifer Gelband, Marketing Director,




The Arts Council of Greater New Haven was founded in 1964 to support the New Haven Symphony’s and the Neighborhood Music School’s need of rehearsal and performing space. Our founders then planned and developed the Audubon Arts District, a mixed-used development for our growing arts community. Evolving into a professional local arts agency, The Arts Council launched The Arts Paper, a monthly print publication, as well as an annual Arts Awards. The Arts Council also commissioned regional cultural planning studies, coordinated advocacy for arts funding, and provided capacity building services for artists and arts organizations.


Today, The Arts Council is embarking on a transformative initiative to empower audiences and artists in Greater New Haven with an online Digital Arts Hub. Our current website no longer serves this need, so a full replacement is required. We are currently investing resources into a comprehensive rebranding and inbound marketing strategy to support our new website.


With a new leadership team and a partner to build the Digital Arts Hub, we believe that the arts can become the heart of our community and finally solidify our region as the cultural capital of Connecticut and the creative gateway to New England.




Our Audience


  1. Emerging potential participants in arts and culture activities
    1. Twentysomethings–fortysomethings
    2. Tech and social media centric
    3. Engaged in their local communities
    4. Short on time and resources, but motivated to socialize
  2. Individual creative entrepreneurs and structured creative enterprises
    1. All types, sizes, and abilities
    2. Similarly short on resources, but motivated to engage with likely participants
  3. Investors + General Public
    1. Voice of our regional creative community


New Website Objectives


  1. Seamlessly register users for our FREE Membership initiative
    • Goal: 20,000 FREE Members by 2020
  2. Engage and activate new participants for arts and culture experiences
    • Goal: 20% increase in participation by 2020
  3. Provide resources and services for creative entrepreneurs and enterprises
    • Goal: 1,000 paid creative enterprise members by 2020


Functionality Requirements


  • Easy-to-use content management system (CMS)
  • Responsive, intuitive navigation
  • Creative but fast-loading design
  • SEO best practices
  • Social media integration


Feature Requirements


  • Membership registration and database
    • Variety of pathways for free registration
    • Streamlined ecommerce for paid registration
    • Intuitive login process, FB link for individual members
    • Public database of members
  • Event calendar with integrated ticket sales
    • Automated input experience as much as possible
    • Easily import events from and syndicate to other calendars
    • Smart search functionality
    • Looking at the Artsopolis and Spektrix platforms, but open to other options
  • The Arts Paper
    • Daily online, multimedia arts publication
    • Sort, tag, and search functionality
  • General
    • Receive donations
    • List resources

Budget Details


As listed in the summary, our budget for this project is $60,000-70,000. While we of course prefer the most cost-effective solution, all proposals that fall reasonably within this range will be considered and weighed based on their merits. Proposals that offer flexibility in billing for non-required elements added to the website after initial launch will also be considered, as we may be able to budget for additional funding for these additional website elements or ongoing marketing efforts after this fiscal ends on June 30, 2018. All invoices for this project must be billed before this time.



Proposal Requirements


Please include the following in your proposal response:

  • Overview of your company
  • Overview of how you will meet our objectives
  • Outline of your website design & development strategy
  • Proposed website timeline from kickoff to launch
  • Recent design & development examples
  • References
  • Any key differentiators about you
  • Pricing with optional elements line-itemed
  • Terms & conditions


Thank you for your interest in responding to this RFP with a proposal for our new website. We look forward to your response.

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